Vorwarts Team Brainstorming with Polish and Ukrainian Colleagues: Building a Strategic Development Plan for Poland

Vorwarts Pharma is already present in the Polish market — and today we are working to make our presence even more effective. That’s why the Ukrainian and Polish teams came together for a strategic brainstorming session. We discussed key promotional directions, portfolio adaptation to local needs, and brand communication approaches.

Focus Areas

• Products with the highest potential in Poland
• Adapting messages to the Polish audience
• Distribution models that work
• Insights from local pharmaceutical brands

Product managers and marketing specialists from both countries joined the discussion. The Polish team shared their tools for working with pharmacies and doctors, while the Ukrainian team presented digital promotion cases, educational projects, and communication with the medical community. This exchange helped synchronize our approaches for future growth.

Next Steps

• Localizing educational materials for the medical audience in Poland
• Testing new brand communication formats
• Creating a stable communication platform for Vorwarts in Poland
• Regular strategic updates between teams

For Vorwarts, expansion in Poland means strengthening our international presence and gaining a deeper understanding of patient needs. Open and meaningful collaboration with Polish colleagues is a key step toward sustainable brand growth in the region.